SEO Content Writer - Clever Advertising : Job Details

Who Are We?Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions.

Why joining Clever?Working with us means joining a diverse team where each member contributes to collective success, supporting one another through shared goals and passions. We not only focus on achieving excellent results but also enjoy the journey, making every day both fulfilling and fun.

Where’s the Action? This is a remote role although our offices are based in Portugal and Malta.

What is my department like?The Phoenix Department, part of Clever Advertising, is dedicated to content production and is structured into four key areas: SEO, Content, IT, and Design. It specialises in creating optimised content related to betting, tailored for diverse markets and countries.What is my role like?

We are seeking a skilled SEO Content Writer to produce compelling, optimised content focused on online betting, casinos, and gaming, designed to resonate with the UK audience. The ideal candidate should have strong expertise in SEO strategies and keyword research, and be able to create content that drives engagement and organic traffic.

What will my daily tasks involve?

• Write engaging articles, reviews, and guides on topics like online casinos, betting, and slots.
• Ensure all content is accurate, well-researched, and tailored to the UK audience.
• Seek out content opportunities related to casino games, regulation, and betting trends.
• Conduct keyword research related to this area to create engaging and search engine-optimised content.
• Stay updated on industry trends and algorithm changes to ensure content remains relevant and competitive.
• Collaborate with the SEO team to align content strategies with business goals.

What is expected from me?

• Excellent writing, editing, and proofreading skills.
• Native-level English proficiency (UK English preferred).
• Proven experience as an SEO Content Writer (if in the gaming or betting industry that’s a plus)
• Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Analytics).
• Familiarity with affiliate marketing in the iGaming sector.

At Clever, we believe in diversity and inclusion as drivers of innovation. We foster a work environment free from discrimination, where everyone has equal opportunities to succeed

Ready to make a Clever Choice? ??