Social Commerce Content Specialist - The Guardian : Job Details
Social Commerce Content Specialist
The GuardianJob Location : London, UK
At the company, we're not just simplifying the world of Social Commerce – we're revolutionising it, reshaping how brands thrive in the era of socially enabled transactions. We've curated a portfolio of exceptional brands, unlocking their potential for Social Commerce revenue growth. We provide an end-to-end solution that sees us manage everything from logistics and forecasting to affiliate management and Live Shopping. With a blend of unparalleled experience, expertise, and state-of-the-art technology, we're changing the way brands think about the highest growth channel in E-commerce.
Role overview:
As a content specialist, you are a subject matter expert in short video content on TikTok. You will need to stay up to date with all of the latest TikTok trends and understand, to a granular, specific level, what makes an effective TikTok video. You will use your knowledge to brief both Affiliate Content creators (i.e. creators who post content about our brands on their own profiles), UGC creators (i.e. creators who make content for us to post on our brands’ own TikTok handles) and our brand partners themselves (so that they can post effective, high-quality brand-building content). You will build out our collective understanding of what drives short video sales by running A/B tests and closely analysing performance (e.g. measuring whether the length of a shoppable video impacts sales performance). You will own a marketing budget for Brand Organic Content and will negotiate with content creators to deliver high quality and volume of content.
Core responsibilities:
Write briefs and scripts for Affiliate Content Creators.
- Create video concepts and scripts for affiliate content creators that are designed to go viral and generate sales for our brands.
- Research the top-performing affiliate videos (from across brands) to understand what drives performance and combine those insights with the key selling points of our products to generate high-converting video concepts.
- Briefs include guidance on how to film and edit content, what equipment to use, which dates and times to post on to maximise performance.
Generate branded Organic content and influence brand-building content.
- Develop a content calendar in partnership with each brand for organic content (i.e. content posted on the brand’s TikTok account). The calendar should reference key seasonal moments including product launches, sales campaigns and themes (e.g. New Year, New Me).
- Manage an organic content budget to deliver a sufficient number of Organic videos on behalf of the brand. This will involve researching, contacting and contracting UGC content creators and managing them on a weekly basis to deliver high-quality content.
- Advise brands on how to make the most effective, compelling brand-building content at scale.
- Define the role of Organic Content and develop KPIs to measure its effectiveness.
Run tests and analyse results to improve understanding of the key drivers of video performance.
- Analyse the performance of both affiliate and organic videos and use those results to continuously improve future briefs, scripts and video concepts.
- Develop a framework for designing tests to prove the impact of various video elements (e.g. length, use of audio, faceless vs. face etc.) and a method for storing the results.
Who you are:
- Native TikTok user. You know TikTok inside out including what’s trending, how to edit videos in the best way, which text to use, which audio works well etc. You likely are a content creator yourself.
- Creative. You enjoy coming up with creative, sometimes whacky or controversial video concepts.
- Highly organised and structured. You are a planner. You are able to design and organise multiple content calendars for multiple products across multiple brands.
- Clear communicator. You can communicate your ideas and concepts both verbally and in the form of a well-structured brief to creators.
- Willing to get your hands dirty. This is not a purely theoretical role. As with any early-stage start-up, you will need to balance theory with hands-on execution. You may even be asked to create content yourself.
Essential qualifications:
- Existing knowledge, understanding and experience of working with Influencers and Affiliates selling on Social Commerce platforms (primarily TikTok Shop).
- Content creation and editing skills.
Preferred qualifications:
- Experience with creative brand strategy (either at a Creative Agency or with a particular focus on social media).
- Experience working at an early-stage start-up.
Salary : -
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