Social Media Ads Specialist - MFK Recruitment : Job Details

We have an exciting opportunity for a Social Media Ads Specialist to join our fast-growing client.

MFK Recruitment has successfully recruited 3 individuals to this exciting company in the past 12 months, all 3 candidates are really enjoying their roles!

The company is based in Stoke-On-Trent. Hybrid working is in play, the successful Social Media Ads Specialist will be required in the office once every 2-3 weeks.?

We are searching for a Social Media Ads Specialist. The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets.

The Social Media Ads Specialist will have a focus on the gambling niche. The ideal candidate will be responsible for managing and optimizing Meta/Facebook ad campaigns tailored to the online gambling sector, ensuring compliance with platform guidelines and driving high-quality traffic.

We are looking for someone with a strong technical background in search engine optimisation. The role requires a comprehensive understanding of onsite and offsite ranking factors.

The ideal candidate must demonstrate strong organisational and communication skills as these are key to the successful execution of their duties.

Social Media Ads Specialist - Responsibilities:

• Develop, launch, and optimize Facebook ad campaigns targeting potential players.

• Create engaging ad copy and design for gambling products.

• Analyse campaign performance and adjust strategies to maximize ROI.

• Ensure campaigns adhere to Facebook’s advertising policies, especially for gambling content.

• Collaborate with content and design teams to create ad visuals and videos.

• Monitor audience insights and data to refine targeting and ad placement.

• Conduct A/B testing on various ad elements to improve performance.

• Manage ad budgets effectively to ensure cost efficiency.

Social Media Ads Specialist - Requirements:

• Experience in Meta/Facebook Ads with a focus on the gambling sector.

• Other platforms desirable - Instagram and Twitter.

• Strong understanding of Meta/Facebook ad compliance for gambling-related content.

• Analytical skills and knowledge of ad performance tools.

• Proven iGaming SEO experience (Sports) - Desirable, however not essential.

• Solid understanding of managing email databases.

• Proven track record of managing monthly marketing budgets.

• In-depth experience with website analytics tools (e.g. Google Analytics, Google Search Console).

• Knowledge of ranking factors and search engine algorithms.

• Up to date with the latest trends and best practices in SEO.

Social Media Ads Specialist -?Advantageous:

• Experience working in highly competitive SERPs

• Execution of personal projects in the SEO space