Social Media Specialist - E.ON : Job Details

We are looking for a Social Media Specialist to join our Energy Infrastructure Services team on a 12 month fixed term contract, based at Trinity House, Nottingham.The Go-to-Market function within the EIS (Energy Infrastructure Solutions) business at E.ON focuses on offering innovative energy solutions to cities, municipalities and industrial customers to help them achieve their climate targets cost-effectively. The EIS business unit aims to become the preferred transformation partner for sustainable and innovative energy solutions. Its core business includes a portfolio of solutions for decentral power, heat, and cooling plants, as well as solutions for energy efficiency and decarbonisation.

Social Media SpecialistHere's what you'll be doingSocial Media Strategy Development:

Develop and implement comprehensive social media strategies aligned with EIS business objectives.Identify key performance indicators (KPIs) and set benchmarks to measure success across social media platforms.Content Creation & Management:

Collaborate with the content and design teams to produce high-quality visuals, videos, and copy.Create and managing social media content calendars, Scheduling and posting content regularly, ensuring consistency in brand voice and style.Create, curate, and manage engaging content across various social media platforms (e.g., Facebook, LinkedIn, YouTube).Develop a social media self-serve toolkit for internal colleagues to showcase EIS proof points via social channels and platforms.Provide relevant training on social media best practice to internal EIS colleagues.Agency Management:

Manage and work closely with our preferred social media agency partner to produce content in a cost-effective way whilst meeting optimum performance goals.Community Engagement:

Monitor and engage with followers, responding to comments, messages, and mentions in a timely and professional manner while fostering relationships with online communities and encouraging user-generated content and active participation.Build a following of internal and external communities and followers, ensuring a strong online presence and engagement.Influencer Marketing:

Identify, collaborate with, and manage influencers, bloggers, and key opinion leaders within our key geographical locations to promote our EIS business. This includes negotiating contracts, coordinating content creation, and monitoring performance.Analytics & Reporting:

Use social media analytics tools to track performance, gather insights, and generate reports on social media and influencer activities. Analyse data to identify trends, measure campaign effectiveness, and make data-driven recommendations.Trend Monitoring & Innovation:

Stay updated on the latest social media trends, tools, and best practices.Experiment with new content formats and platforms to keep the brand ahead of the curve in social media marketing.Crisis Management:

Develop crisis management plans and work with the External Affairs team to ensure coordinated responses.What we need from youExperienced Social Media Professional with strong track record in reputation management and marketing campaign deliveryDemonstrable background of creativity, innovation and disruptionExperience in a large, complex, matrix organisation requiring strong stakeholder management skillsDelivery-focused professional, with ability to work at pace and autonomously if requiredProven ability to influence at senior management levelsTrack record of high quality, creative output and strong attention to detailExperience of planning, briefing, delivering and measuring the performance of both planned and responsive contentAbility to track, analyse, and optimise campaign performance based on KPIsExcellent written and verbal skills for creating compelling social contentExperience in Identifying and collaborating with influencers, managing relationships, and tracking ROI.Project management experienceDeep knowledge of target audience behaviour, market trends, and competitor insights.Here’s what you need to knowAward-Winning Benefits: Our market-leading benefits package includes 26 days of holiday plus bank holidays, a generous pension scheme, life cover, bonus opportunities, and access to 20 flexible benefits with tax and/or NI savings. Recognised with the Personnel Today Reward, Recognition and Benefits Award 2022, our benefits truly stand out.Recognised for Family-Friendly and Hybrid Policies: In 2024, we earned Double Recognition at the Personnel Today Awards for our exceptional family-friendly and hybrid working initiatives. Lets discuss how we can work together flexibly.Inclusive Employer: As the only energy company in the Inclusive Top 50 UK Employers (currently ranked 8th), we’re committed to equal opportunities, diversity, and fairness for everyone.Support for Disabled Applicants: As a Disability Confident Employer, we guarantee an interview for all disabled candidates who meet the minimum role criteria.Development Opportunities: With inclusive talent networks, learning resources, and skill-building programs, your career growth is a priority.