The role of the Social Media Strategist is to develop the social media service of our agency. The ideal candidate will have a proven track record of working for a wide range of clients developing their social media presence in both organic and paid social mediums across a range of platforms including but not exclusive to Meta, LinkedIn, TikTok and Pinterest.
Key Responsibilities:
- Development - develop organic social media management for the agency.
- Build core relationships with key clients of varying levels and lead client contact for organic social media.
- Content creation- create, implement and manage high-quality and engaging content across all social media platforms, including Meta, LinkedIn, TikTok, and Pinterest.
- Create visual assets for the paid team.
- Showcase proficiency in using social media management tools and technologies for creation, scheduling and reporting.
- Reporting - ensuring all social activity is in line with the strategy and KPIs and reported monthly with effective measurement to showcase ROI.
- Pitching - work with the wider team on the preparation of integrated pitches.
- Ensuring our client satisfaction is always glowing and our output is to the highest standards.
- Deliver projects with excellence (error-free, on brief, on budget, on time).
- Financial management, forecasting, estimating and business generation.
- Assist and work closely with the paid team to influence paid social strategy.
- Develop and execute a comprehensive social media strategy aligned with business and our clients' overarching marketing strategy, brand identity and business goals.
- Identify target audience segments and tailor content to engage and grow these communities.
- Monitor and respond to comments, messages, and mentions in a timely and authentic manner. Utilise content from events or conferences for both the agency and our clients.
- Conduct market research to identify trends and opportunities for media growth
- Collaborate with internal teams to ensure cohesive messaging across all media channels
- Develop and execute comprehensive media plans to achieve marketing objectives
- Any other duty that may be required in line with the business needs
Skills and Experience:
- Minimum of 2 years of relevant agency experience required.
- Experience in content creation and video optimisation is required.
- Thrives in a fast-paced industry and company.
- Creative and commercially minded.
- Proven experience in managing social media accounts for B2B and B2C.
- Full understanding of the latest developments in social media.
- Enjoy managing their own workload and working with different teams.
- Driven, positive, proactive, upbeat and a team player willing to roll their sleeves up.
- Excellent communication and organisational skills with the ability to multi-task.
Place of work:
The role of Social Media Strategist is an office based role, with the possibility of also working from home.
Salary
£30K to £33K per annum, depending on experience and skill set.
Benefits
- Birthday day off
- Opportunities to attend industry events and conferences
- Pension scheme
- Casual dress
- On-site parking available
- Work for one of the most established and experienced agencies in the North of England, offering job security