SVP, Media Manager - eFinancialCareers : Job Details

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. We're seeking a future team member for the role of Media Manager; a senior individual with global experience across all viable media channels driving strategy and digital transformation for a large multi-business enterprise to join our Digital Marketing team. This role is located in London and is hybrid. In this role, you'll make an impact in the following ways:

• Define and drive the overall media strategy (both paid and organic) to grow brand awareness and drive business, with an emphasis on digital-first, measurable activations.
• Build Media capability and team to deliver against the growing media requirements of the enterprise.
• Own and manage the relationship with our paid media agency, working with them to drive the digital transformation of BNY's media approach.
• Own and manage social media platforms.
• They will work with a variety of stakeholders to ensure a strategic and optimized approach to media:
  • Brand strategy team to deliver appropriate edge enterprise-wide global brand activations.
  • LOB/Segment marketers to deliver middle and lower funnel demand and lead generation media programs.
  • Other stakeholders as needed for execution, focusing on customer end-to-end journeys to iteratively optimize the path to conversion and reengagement.
• Make data-informed recommendations including target markets and publications.
• Prioritize new testing strategies in conjunction with wider marketing function and agency.
• Scale up successful strategies.

To be successful in this role, we're seeking the following:

• Relevant B2B marketing experience, preferably in financial services, or a complex, multi-business enterprise model
• Experience managing agencies, paid acquisition channels including search, social, programmatic and affiliate/partners.
• Solid track record of partnering with senior stakeholders, with the ability to advise and influence senior and executive teams, including legal and compliance.
• Marketing strategy experience, including (but not limited to) go-to-market launch management, acquisition, engagement, or partner marketing.
• Team management with strong leadership and motivation skills, and the ability to work with distributed and complex teams.
• Demonstrated analytics ability around program management and execution.

At BNY, our culture speaks for itself. Here's a few of our awards:

• America's Most Innovative Companies, Fortune, 2024
• World's Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion , Disability: IN - 100% score, 2023-2024
• Most Just Companies", Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg's Gender Equality Index (GEI), 2023

Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.