User Experience and Conversion Rate Optimisation Specialist - Avencia Consulting : Job Details

New Vacancy!

Do you have experience of running A/B tests and reporting on outcomes?

Do you have a proven track record of improving conversion rates on websites?

Come and join us as our User Experience & Conversion Rate Optimisation Specialist and support the Direct Marketing team.

What part will you play? If you're looking for a place where you can make a meaningful difference, you've found it. The work we do gives people the confidence to move forward and seize opportunities, and you'll find your fit among our global community of optimists and problem-solvers. We're always pushing each other to go further because we believe that when we realise our potential, we can help others reach theirs.

The Opportunity

It's an exciting time to join us as our business grows. We have just moved into brand-new innovative offices in Leeds city centre right next to the train station, and we currently have a new opportunity for a User Experience & Conversion Rate Optimisation Specialist to join our team in Leeds (3 days in the office / 2 days working from home).

This exciting opportunity supports our division, who offer a range of products including professional indemnity, public liability, employers liability, D&O, property, occupational personal accident, legal representation and employment cover, and cyber.

Our distribution channels fall into 3 key categories; through direct to consumer channels (online or via our UK call centre), through our white label introducer network, and through providing API integrations to Insurtechs and broker platforms.

We operate through two retail brands, and have ambitious growth plans. We are investing heavily in marketing activity to grow our lead volume and sales, and this is an opportunity for a talented UX/CRO individual to take ownership of driving optimisation initiatives forward and make a significant impact on business results.

What you'll be doing:

• Optimise the online journey to deliver increased conversion rates
• Analyse user journeys using insights and analytics tools to make data-driven recommendations for improving the user journey, through identifying funnel drop off points and friction areas
• Develop a conversion rate optimisation roadmap outlining key initiatives, prioritised by impact, confidence of success and ease of implementation
• Lead user research sessions to understand users' behaviour, thoughts and feelings about the online journey
• Develop wireframes and clickable prototypes of proposed changes to landing pages and quote and buy system, and lead user testing to validate solutions
• Write clear briefs and work closely with developers on implementing A/B tests
• Report on outcomes and takeaways of A/B tests to inform future UX/CRO activity
• Collaborate with key partners across Marketing, Operations and Sales

Our must haves:

• Experience working with financial services brands
• A proven track record of improving conversion rates on websites and forms
• Strong analytical skills, including working with Google Analytics and other reporting tools to identify trends and opportunities for improvement
• Experience using user feedback software (e.g. Mouseflow, HotJar, Sessioncam/Glassbox etc) and inspiring change from the insights gained
• Experience of running A/B tests and reporting on outcomes
• Excellent communications skills, attention to detail and customer focus
• Drive and enthusiasm for meeting deadlines

Who we are:

We're a leading global insurance and financial services company with over 60 offices in 20+ countries. We are a holding company for insurance, reinsurance, specialist advisory, and investment operations around the world.

We're all about people | We win together | We strive for better | We enjoy the everyday | We think further

What's in it for you:

• A great starting salary plus annual bonus & strong benefits package
• 25 days paid holiday plus Bank Holidays, with the opportunity to buy/sell extra leave
• Fantastic company pension scheme, private medical and dental cover, life assurance, travel insurance cover, income protection, season ticket loan as well as other great benefits on offer
• There are countless opportunities to learn new skills and develop in your career, and we can provide the support needed to do just that!

Are you ready to play your part?

Choose 'Apply Now' to fill out our short application, so that we can find out more about you.

We celebrate the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background, if you feel you meet the requirements of this role, then we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.