Web Analyst - Forward Role : Job Details

Web Analyst

Bolton – Hybrid (2 days in office)

£40,000-£45,000

Forward Role is partnering with an innovative business to find a Web Analyst who can turn data into actionable insights, optimise digital performance, and drive customer engagement.

This is an exciting opportunity to work with a fast-moving company where data plays a key role in shaping strategy and improving customer experiences.

Role & Responsibilities:

As a Web Analyst you will thrive on problem-solving and be passionate about using data to influence decision-making. You'll be responsible for tracking performance, improving attribution models, and ensuring accurate data collection to help optimise both marketing and product strategies.

• Managing web analytics and tracking systems, ensuring accurate data collection through Google Analytics (GA4) and Google Tag Manager (GTM).
• Work closely with marketing and product teams to provide insights that enhance customer acquisition and retention.
• Improving conversion rates through A/B testing and CRO initiatives, using AB Tasty and Google Analytics to monitor, analyse and evaluate the performance or tests and experiments.
• Implement and maintain cookie consent frameworks, ensuring compliance with data protection regulations.
• Manage tagging and pixel requests from external partners, ensuring smooth implementation and reporting.
• Conduct segmentation, attribution, and lifetime value analysis to refine targeting strategies.
• Monitor key digital performance metrics, identify trends, and provide data-driven recommendations.

Skills & Experience:

• Proven experience in a similar Web / Digital / Growth Analytics role or CRO role
• Expertise in GA4 and GTM is essential
• Strong communication skills with the ability to collaborate across teams.
• Use of data visualisation tools such as Looker is desirable
• JavaScript, SQL, or Python is a bonus
• Strong analytical skills with a keen eye for detail.
• A good understanding of data privacy regulations.
• Strong communication skills with the ability to collaborate across teams.
• A proactive, problem-solving mindset, with a desire to innovate and drive change.

This is an exciting opportunity to work with a fast-paced, collaborative business with a fantastic culture. They are looking for someone with drive and passion, a quick learner who is keen to get stuck in!

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.